Privacy Policy

Last updated: 15th December 2025

This Privacy Policy explains how LEOF collects, uses, stores, and protects your personal data when you visit or make a purchase from www.leof.store or otherwise interact with us.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

 For the purposes of data protection law, we are the data controller of your personal data.

 1. Personal Data We Collect

We may collect the following categories of personal data:

a) Information You Provide to Us

• Name
• Billing and delivery address
• Email address
• Phone number
• Account login details (if you create an account)
• Payment information (processed securely by third-party payment providers)
• Communications with us (emails, contact forms, customer support)

b) Information We Collect Automatically

• IP address
• Browser type and version
• Device information
• Pages viewed and interactions with the Site
• Referring URLs
• Cookies and similar tracking technologies

c) Information from Third Parties

• Payment confirmation from payment providers
• Delivery updates from courier services
• Analytics data from tools such as Google Analytics

 2. How We Use Your Personal Data

We use your personal data to:

• Process and fulfil orders, including delivery and returns
• Communicate with you about your orders or account
• Provide customer support
• Improve our website, products, and services
• Send marketing communications (where you have consented or where legally permitted)
• Prevent fraud and ensure site security
• Comply with legal and regulatory obligations

 3. Legal Bases for Processing

We process your personal data under the following legal bases:

• Contract: To perform our contract with you (e.g. processing orders)
• Consent: Where you have given clear consent (e.g. marketing emails, cookies)
• Legal obligation: To comply with legal requirements (e.g. tax and accounting)
• Legitimate interests: To operate and improve our business, provided your rights are not overridden

 4. Marketing Communications

If you opt in to receive marketing, we may send you emails about new products, collections, promotions, or brand updates.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at [privacy@brandwebsite.co.uk].

 5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable core site functionality
• Remember your preferences
• Analyse website traffic and performance
• Deliver relevant advertising (where applicable)

For more information, please see our Cookie Policy [link]. You can manage your cookie preferences at any time.

 6. Sharing Your Personal Data

We may share your personal data with trusted third parties, including:

• Payment processors (e.g. Stripe, PayPal)
• Delivery and logistics providers
• E-commerce and website platforms (e.g. Shopify)
• Analytics and marketing service providers
• Professional advisers (legal, accounting)

All third parties are required to protect your data and use it only for specified purposes.

 7. International Data Transfers

Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations
• Standard contractual clauses
• Other lawful transfer mechanisms

 8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements.

When data is no longer required, it is securely deleted or anonymised.

 9. Your Data Protection Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO contact: www.ico.org.uk

To exercise your rights, please contact us at info@leofstore.com

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The latest version will always be available on our Site.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Email: info@leofstore.com